Key deltas vs Wonderskin — all competitors
| Competitor | Their Pulse | Posts Δ | EMV Δ | Views Δ | Shared (both) | |
|---|---|---|---|---|---|---|
| NYX Cosmetics UK | 90 | ▲ +4k | ▼ −$6.9m | ▼ −207.4m | 543 | DIFF ▸ |
| L'Oréal Paris UK | 90 | ▲ +3.4k | ▼ −$7.1m | ▼ −234.2m | 522 | DIFF ▸ |
| Huda Beauty | 81 | ▲ +6.4k | ▼ −$6.6m | ▼ −177.3m | 126 | DIFF ▸ |
| Maybelline UK | 75 | ▲ +4.8k | ▼ −$4.7m | ▼ −131.9m | 415 | DIFF ▸ |
| MAC Cosmetics | 62 | ▲ +6.4k | ▼ −$2.4m | ▼ −62.9m | 388 | DIFF ▸ |
| Charlotte Tilbury | 57 | ▲ +7.6k | ▼ −$2.4m | ▼ −70.4m | 110 | DIFF ▸ |
| Rhode | 49 | ▲ +7.5k | ▼ −$1.7m | ▼ −47.5m | 96 | DIFF ▸ |
| Rimmel London | 43 | ▲ +8k | ▼ −$1.8m | ▼ −56.9m | 400 | DIFF ▸ |
| Made By Mitchell | 37 | ▲ +6.6k | ▼ −$1.2m | ▼ −41.7m | 326 | DIFF ▸ |
| BPerfect Cosmetics | 37 | ▲ +6.4k | ▼ −$646.3k | ▼ −21.3m | 502 | DIFF ▸ |
| The Beauty Crop | 17 | ▲ +7.9k | ▲ +US$56,264 | ▼ −1.4m | 312 | DIFF ▸ |
| Sacheu Beauty★ | 16 | ▲ +8k | ▼ −US$60,900 | ▼ −7.1m | 368 | DIFF ▸ |
| Fyne Cosmetics | 4 | ▲ +9.3k | ▲ +$226.6k | ▲ +3m | 152 | DIFF ▸ |
Competitors sharing your influencers
Sort:
| Competitor | Shared creators | Their EMV via shared | Overlap % |
|---|---|---|---|
| NYX Cosmetics UK | 543 | US$452,340.64 | 18.7% |
| L'Oréal Paris UK | 522 | US$535,261.20 | 17.9% |
| BPerfect Cosmetics | 502 | US$267,987.42 | 17.3% |
| Maybelline UK | 415 | US$192,282.10 | 14.3% |
| Rimmel London | 400 | US$32,020.68 | 13.7% |
| MAC Cosmetics | 388 | US$252,239.80 | 13.3% |
| Sacheu Beauty | 368 | US$79,468.10 | 12.6% |
| Made By Mitchell | 326 | US$137,781.25 | 11.2% |
| The Beauty Crop | 312 | US$156,840.26 | 10.7% |
| Fyne Cosmetics | 152 | US$86,293.94 | 5.2% |
| Huda Beauty | 126 | US$874,973.49 | 4.3% |
| Charlotte Tilbury | 110 | US$281,101.99 | 3.8% |
| Rhode | 96 | US$159,195.62 | 3.3% |
Influencers your competitors use, not you
Showing 25 of 8,788 · 8,788 competitor-only creators total (by their EMV)
| Creator | Followers | Posts for | Their EMV | Contact |
|---|---|---|---|---|
| @lenkalul | 4.3m | L'Oréal Paris UK, Maybelline UK, NYX Cosmetics UK, Rhode | US$3,238,857.26 | ✉ info@lenkalul.com |
| @jordynlyne | 2.1m | Huda Beauty, L'Oréal Paris UK, MAC Cosmetics, Maybelline UK, NYX Cosmetics UK | US$2,794,546.16 | ✉ hannah@thebloggeragent.co.uk |
| @honeyroseloves | 290.1k | Charlotte Tilbury, Huda Beauty, L'Oréal Paris UK, NYX Cosmetics UK, Rhode | US$1,702,452.67 | ✉ honeyroseloves@gmail.com |
| @colleen.makeupp | 1.7m | L'Oréal Paris UK, MAC Cosmetics, NYX Cosmetics UK, Rimmel London | US$1,271,165.42 | ✉ colleen@itsinform.com |
| @georgia.barratt | 1.3m | Fyne Cosmetics, L'Oréal Paris UK, MAC Cosmetics, Maybelline UK, NYX Cosmetics UK, Rimmel London | US$1,004,612.36 | ✉ georgiabarratt@eminencemanagement.co.uk |
| @zhilabeauty | 1.3m | Charlotte Tilbury, Fyne Cosmetics, Huda Beauty, MAC Cosmetics, Maybelline UK, NYX Cosmetics UK, Rimmel London | US$974,942.53 | ✉ zhila@eminencemanagement.co.uk |
| @kristywebley | 1.3m | Charlotte Tilbury, Huda Beauty, L'Oréal Paris UK, MAC Cosmetics, Made By Mitchell, Maybelline UK, NYX Cosmetics UK, Rhode, Rimmel London | US$817,465.36 | ✉ kristywebley@eminencemanagement.co.uk |
| @rikki | 3.5m | Charlotte Tilbury, Huda Beauty, L'Oréal Paris UK, MAC Cosmetics, Made By Mitchell, Maybelline UK, Rimmel London | US$817,278.96 | ✉ rikki@hldtalent.com |
| @madebymitchell | 1.3m | Made By Mitchell | US$654,761.95 | ✉ enquiries@madebymitchell.co.uk |
| @thveditz_ | 102.8k | Huda Beauty | US$639,508.22 | No contact |
| @guhdehphillipp | 461.7k | Charlotte Tilbury, Huda Beauty, L'Oréal Paris UK, MAC Cosmetics, Made By Mitchell, Maybelline UK, NYX Cosmetics UK, Rhode, Rimmel London, The Beauty Crop | US$530,437.77 | ✉ guhdehphillip@digitalstreamers.com |
| @nikkissecretxx | 505.4k | Charlotte Tilbury, Huda Beauty, L'Oréal Paris UK, MAC Cosmetics, Maybelline UK, Rhode, Rimmel London | US$505,614.26 | ✉ nikki@itsinform.com |
| @danigmakeup1 | 2.6m | Charlotte Tilbury, Huda Beauty, L'Oréal Paris UK, MAC Cosmetics, Made By Mitchell, Maybelline UK, NYX Cosmetics UK, The Beauty Crop | US$455,907.91 | ✉ rosie@offlimitsgroup.com |
| @chloelouiseroberts | 661.3k | Huda Beauty, Maybelline UK, NYX Cosmetics UK, Rhode, Rimmel London | US$438,854.86 | ✉ chloe.roberts@outreachtalentgroup.com |
| @cecil_jee | 42.4k | L'Oréal Paris UK | US$411,260.03 | ✉ cecil_jee_thomas@hotmail.co.uk |
| @__bexbeauty__ | 1.8m | Huda Beauty, L'Oréal Paris UK, MAC Cosmetics, Maybelline UK, NYX Cosmetics UK | US$375,861.81 | ✉ bexbeauty@outreachtalentgroup.com |
| @georgiagloverr | 7.9k | BPerfect Cosmetics, Charlotte Tilbury, Fyne Cosmetics, Huda Beauty, L'Oréal Paris UK, MAC Cosmetics, Made By Mitchell, Maybelline UK, NYX Cosmetics UK, Rhode, Rimmel London, The Beauty Crop | US$358,131.95 | ✉ georgiaeglov@gmail.com |
| @rudevelvet | 244.9k | Fyne Cosmetics, Made By Mitchell, Maybelline UK, NYX Cosmetics UK | US$346,497.72 | ✉ rudevelvetdrag@gmail.com |
| @abrowngirlrecommends | 8.9k | L'Oréal Paris UK | US$340,352.62 | ✉ chelsey@popstalent.com |
| @maryxm.mx | 2.2m | Charlotte Tilbury, Huda Beauty, Maybelline UK | US$318,125.63 | ✉ maryxm.mx@gmail.com |
| @emilyheal_ | 345.6k | Huda Beauty, MAC Cosmetics, Rimmel London | US$312,378.43 | ✉ maisiestrong@thebloggeragent.co.uk |
| @megxfenwick | 430.7k | Huda Beauty, L'Oréal Paris UK | US$283,221.45 | ✉ jaden@thebloggeragent.co.uk |
| @siennawalkerr1 | 1.8m | Charlotte Tilbury, L'Oréal Paris UK, MAC Cosmetics, Rhode | US$272,054.57 | ✉ orlaith@thebloggeragent.co.uk |
| @mxribankz | 8.5k | MAC Cosmetics | US$251,132.25 | ✉ mariamajao1@icloud.com |
| @mollypashbymua | 839.7k | Huda Beauty, L'Oréal Paris UK, MAC Cosmetics, Maybelline UK, NYX Cosmetics UK, Rhode, Rimmel London, The Beauty Crop | US$240,137.96 | ✉ mollypashby@eminencemanagement.co.uk |
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